Značka

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Označenia

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Obe majú byť používané s ohľadom na nasledujúce pravidlá:

Logotyp

Logotyp elementary

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

Logotyp by mal byť vždy použitý podľa nasledujúcich pokynov:

Logomark

Logomark elementary

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Farby

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Jahoda c6262e
Jahoda 100 ff8c82
Jahoda 300 ed5353
Jahoda 500 c6262e
Jahoda 700 a10705
Jahoda 900 7a0000
Pomaranč f37329
Pomaranč 100 ffc27d
Pomaranč 300 ffa154
Pomaranč 500 f37329
Pomaranč 700 cc3b02
Pomaranč 900 a62100
Banán f9c440
Banán 100 fff394
Banán 300 ffe16b
Banán 500 f9c440
Banán 700 d48e15
Banán 900 ad5f00
Limetka 68b723
Limetka 100 d1ff82
Limetka 300 9bdb4d
Limetka 500 68b723
Limetka 700 3a9104
Limetka 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Čučoriedka 3689e6
Čučoriedka 100 8cd5ff
Čučoriedka 300 64baff
Čučoriedka 500 3689e6
Čučoriedka 700 0d52bf
Čučoriedka 900 002e99
Hrozno a56de2
Hrozno 100 e4c6fa
Hrozno 300 cd9ef7
Hrozno 500 a56de2
Hrozno 700 7239b3
Hrozno 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Kakao 715344
Kakao 100 a3907c
Kakao 300 8a715e
Kakao 500 715344
Kakao 700 57392d
Kakao 900 3d211b
Strieborná abacae
Strieborná 100 fafafa
Strieborná 300 d4d4d4
Strieborná 500 abacae
Strieborná 700 7e8087
Strieborná 900 555761
Bridlica 485a6c
Bridlica 100 95a3ab
Bridlica 300 667885
Bridlica 500 485a6c
Bridlica 700 273445
Bridlica 900 0e141f
Čierna 333333
Čierna 100 666666
Čierna 300 4d4d4d
Čierna 500 333333
Čierna 700 1a1a1a
Čierna 900 000000

Písmo

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Tretie strany & Komunita

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Farby
  • Písmo
  • Hlas/tón

Avšak, aby nedošlo k zmäteniu používateľa, obmedzujeme použitie názvu a označení elementary:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Komunita

Pri komunitných produktoch (stránky, fankluby, atď.) odporúčame použitie elementary Komunitného loga:

elementary Komunitné Logo vo farbe elementary Komunitné Logo v čiernej

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Distribútori Hardware

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Upravte riadok DISTRIB_DESCRIPTION v súbore /etc/lsb-release a odstráňte naše ochranné známky.

  2. Nahraďte ikonografiu tak, aby sa ikona distributor-logo, nachádzajúca sa v /usr/share/icons/elementary/places/ nezobrazila v OS v žiadnej z dodaných veľkostí.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Tovar

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Na stiahnutie & Ďalšie informácie

Stiahnuť z GitHub

Pre ďalšie informácie ohľadom používania názvu, značky a ochranných známok elementary nás prosím kontaktujte na [email protected].