Marchio

The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Marchi commerciali

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Entrambi dovrebbero essere usati tenendo presente che:

I marchi non vanno deformati, ruotati, capovolti o alterati in alcun modo.
Non utilizzare i marchi su uno sfondo eccessivamente ricco di elementi; le tinte unite funzionano meglio.
The marks should be monochromatic; e.g. white on a dark background or black on a light background.

Default logomark

Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

Logotipo

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

Il logotipo dovrebbe sempre essere usato applicando le seguenti linee guida:

Do not attempt to recreate the logotype by writing “elementary” in a specific font; always use the provided graphic.
Non usare il logo con dimensioni piccole; se non è leggibile al suo posto usa il simbolo.

Colore

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Fragola c6262e

Fragola 100 ff8c82

Fragola 300 ed5353

Fragola 500 c6262e

Fragola 700 a10705

Fragola 900 7a0000

Arancia f37329

Arancia 100 ffc27d

Arancia 300 ffa154

Arancia 500 f37329

Arancia 700 cc3b02

Arancia 900 a62100

Banana f9c440

Banana 100 fff394

Banana 300 ffe16b

Banana 500 f9c440

Banana 700 d48e15

Banana 900 ad5f00

Lime 68b723

Lime 100 d1ff82

Lime 300 9bdb4d

Lime 500 68b723

Lime 700 3a9104

Lime 900 206b00

Mint 28bca3

Mint 100 89ffdd

Mint 300 43d6b5

Mint 500 28bca3

Mint 700 0e9a83

Mint 900 007367

Mirtillo 3689e6

Mirtillo 100 8cd5ff

Mirtillo 300 64baff

Mirtillo 500 3689e6

Mirtillo 700 0d52bf

Mirtillo 900 002e99

Uva a56de2

Uva 100 e4c6fa

Uva 300 cd9ef7

Uva 500 a56de2

Uva 700 7239b3

Uva 900 452981

Bubblegum de3e80

Bubblegum 100 fe9ab8

Bubblegum 300 f4679d

Bubblegum 500 de3e80

Bubblegum 700 bc245d

Bubblegum 900 910e38

Latte cfa25e

Latte 100 efdfc4

Latte 300 e7c591

Latte 500 cfa25e

Latte 700 b6802e

Latte 900 804b00

Cacao 715344

Cacao 100 a3907c

Cacao 300 8a715e

Cacao 500 715344

Cacao 700 57392d

Cacao 900 3d211b

Argento abacae

Argento 100 fafafa

Argento 300 d4d4d4

Argento 500 abacae

Argento 700 7e8087

Argento 900 555761

Ardesia 485a6c

Ardesia 100 95a3ab

Ardesia 300 667885

Ardesia 500 485a6c

Ardesia 700 273445

Ardesia 900 0e141f

Nero 333333

Nero 100 666666

Nero 300 4d4d4d

Nero 500 333333

Nero 700 1a1a1a

Nero 900 000000

I font

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Terzi e comunità

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

Colore
I font
Voce/tono

Tuttavia, per evitare confusione, limitiamo l'uso del nome elementary e relativi marchi:

You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
Usa il nome o il marchio elementary solo per riferirti a elementary, Inc. o ai suoi prodotti (per es. elementary OS).

Comunità

I prodotti della comunità (come siti, fan club, ecc.) sono incoraggiati ad utilizzare il logo comunitario di elementary:

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Fornitori di hardware

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

Modificare la linea DISTRIB_DESCRIPTION nel file /etc/lsb-release per escludere il nostro marchio.
Sostituire le icone in modo che l'icona distributor-logo presente in /usr/share/icons/elementary/places/ in tutte le dimensioni fornite no appaia nel sistema operativo.
Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Merce

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Risorse e informazioni addizionali

Scarica da GitHub

Per ulteriori informazioni riguardanti l'uso del nome elementary, il brand e i relativi marchi siete pregati di scrivere all'indirizzo [email protected].