The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Marchi commerciali

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Entrambi dovrebbero essere usati tenendo presente che:

Simbolo di elementary
Default logomark
Alternate elementary Logomark
Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

Logotipo di elementary

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

Il logotipo dovrebbe sempre essere usato applicando le seguenti linee guida:


We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Fragola c6262e
Fragola 100 ff8c82
Fragola 300 ed5353
Fragola 500 c6262e
Fragola 700 a10705
Fragola 900 7a0000
Arancia f37329
Arancia 100 ffc27d
Arancia 300 ffa154
Arancia 500 f37329
Arancia 700 cc3b02
Arancia 900 a62100
Banana f9c440
Banana 100 fff394
Banana 300 ffe16b
Banana 500 f9c440
Banana 700 d48e15
Banana 900 ad5f00
Lime 68b723
Lime 100 d1ff82
Lime 300 9bdb4d
Lime 500 68b723
Lime 700 3a9104
Lime 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Mirtillo 3689e6
Mirtillo 100 8cd5ff
Mirtillo 300 64baff
Mirtillo 500 3689e6
Mirtillo 700 0d52bf
Mirtillo 900 002e99
Uva a56de2
Uva 100 e4c6fa
Uva 300 cd9ef7
Uva 500 a56de2
Uva 700 7239b3
Uva 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Cacao 715344
Cacao 100 a3907c
Cacao 300 8a715e
Cacao 500 715344
Cacao 700 57392d
Cacao 900 3d211b
Argento abacae
Argento 100 fafafa
Argento 300 d4d4d4
Argento 500 abacae
Argento 700 7e8087
Argento 900 555761
Ardesia 485a6c
Ardesia 100 95a3ab
Ardesia 300 667885
Ardesia 500 485a6c
Ardesia 700 273445
Ardesia 900 0e141f
Nero 333333
Nero 100 666666
Nero 300 4d4d4d
Nero 500 333333
Nero 700 1a1a1a
Nero 900 000000

I font

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Terzi e comunità

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Colore
  • I font
  • Voce/tono

Tuttavia, per evitare confusione, limitiamo l'uso del nome elementary e relativi marchi:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Usa il nome o il marchio elementary solo per riferirti a elementary, Inc. o ai suoi prodotti (per es. elementary OS).


I prodotti della comunità (come siti, fan club, ecc.) sono incoraggiati ad utilizzare il logo comunitario di elementary:

Logo della comunità di elementary con colori Logo della comunità di elementary in nero

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Fornitori di hardware

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modificare la linea DISTRIB_DESCRIPTION nel file /etc/lsb-release per escludere il nostro marchio.

  2. Sostituire le icone in modo che l'icona distributor-logo presente in /usr/share/icons/elementary/places/ in tutte le dimensioni fornite no appaia nel sistema operativo.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.


We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Risorse e informazioni addizionali

Scarica da GitHub

Per ulteriori informazioni riguardanti l'uso del nome elementary, il brand e i relativi marchi siete pregati di scrivere all'indirizzo [email protected].