Varumärke

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Märkessymboler

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Båda bör användas med följande i åtanke:

• Man får inte sträcka, förvränga, rotera, vända eller på annat sätt ändra märkessymbolerna.

• Använd inte märkena på en alltför brokig bakgrund; rena färger fungerar bäst.

• Märkessymbolerna bör alltid vara monokromatiska; typiskt vita mot en mörk bakgrund eller svarta mot en ljus bakgrund.

Logotyp

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

Logotypen ska alltid användas enligt följande riktlinjer:

• Do not attempt to recreate the logotype. It is a meticulously-designed brand mark, not simply “elementary” written in a specific font.

• Använd inte logotypen i små storlekar; om det inte blir tydligt så använd emblemet istället.

Emblem

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Färg

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Typsnitt

För webb och tryck använder vi Raleway för rubriker och Open Sans för brödtext. För kodblock använder vi Roboto Mono.

Tredje part & Gemenskap

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

• Färg
• Typsnitt
• Röst/ton

Men för att undvika att användarna blir konfunderade begränsar vi användningen av elementarys namn och symboler:

• You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

• Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Gemenskap

Projekt i gemenskapen (hemsidor, fan clubs, etc) uppmanas att använda elementarys gemenskaps logotyp:

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Hårdvaruleverantörer

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

1. Modifiera raden DISTRIB_DESCRIPTION i filen /etc/lsb-release för att ta bort våra varumärken.

2. Ersätt ikoner, som t ex distributor-logo i /usr/share/icons/elementary/places/ i samtliga storlekar.

3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Handelsvaror

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Tillbehör & Mer information

Ladda ner från GitHub

För mer information om användning av elementarys namn, märke och varumärken, mejla till [email protected].