Varumärke

The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Märkessymboler

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Båda bör användas med följande i åtanke:

Man får inte sträcka, förvränga, rotera, vända eller på annat sätt ändra märkessymbolerna.
Använd inte märkena på en alltför brokig bakgrund; rena färger fungerar bäst.
The marks should be monochromatic; e.g. white on a dark background or black on a light background.

Default logomark

Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

Logotyp

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

Logotypen ska alltid användas enligt följande riktlinjer:

Do not attempt to recreate the logotype by writing “elementary” in a specific font; always use the provided graphic.
Använd inte logotypen i små storlekar; om det inte blir tydligt så använd emblemet istället.

Färg

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Jordgubb c6262e

Jordgubb 100 ff8c82

Jordgubb 300 ed5353

Jordgubb 500 c6262e

Jordgubb 700 a10705

Jordgubb 900 7a0000

Apelsin f37329

Apelsin 100 ffc27d

Apelsin 300 ffa154

Apelsin 500 f37329

Apelsin 700 cc3b02

Apelsin 900 a62100

Banan f9c440

Banan 100 fff394

Banan 300 ffe16b

Banan 500 f9c440

Banan 700 d48e15

Banan 900 ad5f00

Lime 68b723

Lime 100 d1ff82

Lime 300 9bdb4d

Lime 500 68b723

Lime 700 3a9104

Lime 900 206b00

Mint 28bca3

Mint 100 89ffdd

Mint 300 43d6b5

Mint 500 28bca3

Mint 700 0e9a83

Mint 900 007367

Blåbär 3689e6

Blåbär 100 8cd5ff

Blåbär 300 64baff

Blåbär 500 3689e6

Blåbär 700 0d52bf

Blåbär 900 002e99

Druva a56de2

Druva 100 e4c6fa

Druva 300 cd9ef7

Druva 500 a56de2

Druva 700 7239b3

Druva 900 452981

Bubblegum de3e80

Bubblegum 100 fe9ab8

Bubblegum 300 f4679d

Bubblegum 500 de3e80

Bubblegum 700 bc245d

Bubblegum 900 910e38

Kakao 715344

Kakao 100 a3907c

Kakao 300 8a715e

Kakao 500 715344

Kakao 700 57392d

Kakao 900 3d211b

Silver abacae

Silver 100 fafafa

Silver 300 d4d4d4

Silver 500 abacae

Silver 700 7e8087

Silver 900 555761

Skiffer 485a6c

Skiffer 100 95a3ab

Skiffer 300 667885

Skiffer 500 485a6c

Skiffer 700 273445

Skiffer 900 0e141f

Svart 333333

Svart 100 666666

Svart 300 4d4d4d

Svart 500 333333

Svart 700 1a1a1a

Svart 900 000000

Typsnitt

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Tredje part & Gemenskap

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

Färg
Typsnitt
Röst/ton

Men för att undvika att användarna blir konfunderade begränsar vi användningen av elementarys namn och symboler:

You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Gemenskap

Projekt i gemenskapen (hemsidor, fan clubs, etc) uppmanas att använda elementarys gemenskaps logotyp:

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Hårdvaruleverantörer

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

Modifiera raden DISTRIB_DESCRIPTION i filen /etc/lsb-release för att ta bort våra varumärken.
Ersätt ikoner, som t ex distributor-logo i /usr/share/icons/elementary/places/ i samtliga storlekar.
Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Handelsvaror

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Tillbehör & Mer information

Ladda ner från GitHub

För mer information om användning av elementarys namn, märke och varumärken, mejla till [email protected].