Varumärke

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Märkessymboler

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Båda bör användas med följande i åtanke:

Logotyp

elementarys logotyp

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

Logotypen ska alltid användas enligt följande riktlinjer:

Emblem

elementarys emblem

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Färg

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Jordgubb c6262e
Jordgubb 100 ff8c82
Jordgubb 300 ed5353
Jordgubb 500 c6262e
Jordgubb 700 a10705
Jordgubb 900 7a0000
Apelsin f37329
Apelsin 100 ffc27d
Apelsin 300 ffa154
Apelsin 500 f37329
Apelsin 700 cc3b02
Apelsin 900 a62100
Banan f9c440
Banan 100 fff394
Banan 300 ffe16b
Banan 500 f9c440
Banan 700 d48e15
Banan 900 ad5f00
Lime 68b723
Lime 100 d1ff82
Lime 300 9bdb4d
Lime 500 68b723
Lime 700 3a9104
Lime 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Blåbär 3689e6
Blåbär 100 8cd5ff
Blåbär 300 64baff
Blåbär 500 3689e6
Blåbär 700 0d52bf
Blåbär 900 002e99
Druva a56de2
Druva 100 e4c6fa
Druva 300 cd9ef7
Druva 500 a56de2
Druva 700 7239b3
Druva 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Kakao 715344
Kakao 100 a3907c
Kakao 300 8a715e
Kakao 500 715344
Kakao 700 57392d
Kakao 900 3d211b
Silver abacae
Silver 100 fafafa
Silver 300 d4d4d4
Silver 500 abacae
Silver 700 7e8087
Silver 900 555761
Skiffer 485a6c
Skiffer 100 95a3ab
Skiffer 300 667885
Skiffer 500 485a6c
Skiffer 700 273445
Skiffer 900 0e141f
Svart 333333
Svart 100 666666
Svart 300 4d4d4d
Svart 500 333333
Svart 700 1a1a1a
Svart 900 000000

Typsnitt

För webb och tryck använder vi Raleway för rubriker och Open Sans för brödtext. För kodblock använder vi Roboto Mono.

Tredje part & Gemenskap

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Färg
  • Typsnitt
  • Röst/ton

Men för att undvika att användarna blir konfunderade begränsar vi användningen av elementarys namn och symboler:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Gemenskap

Projekt i gemenskapen (hemsidor, fan clubs, etc) uppmanas att använda elementarys gemenskaps logotyp:

elementary gemenskapslogotyp i färg elementary gemenskapslogotyp i svart

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Hårdvaruleverantörer

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modifiera raden DISTRIB_DESCRIPTION i filen /etc/lsb-release för att ta bort våra varumärken.

  2. Ersätt ikoner, som t ex distributor-logo i /usr/share/icons/elementary/places/ i samtliga storlekar.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Handelsvaror

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Tillbehör & Mer information

Ladda ner från GitHub

För mer information om användning av elementarys namn, märke och varumärken, mejla till [email protected].