The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Znaki firmowe

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Obydwa powinny być używane zgodnie z poniższymi wytycznymi:


logotyp elementary

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

Ten logotyp powinien być wykorzystywany zawsze zgnodnie z tymi wytycznymi:


Logo elementary

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.


We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Truskawkowy c6262e
Truskawkowy 100 ff8c82
Truskawkowy 300 ed5353
Truskawkowy 500 c6262e
Truskawkowy 700 a10705
Truskawkowy 900 7a0000
Pomarańczowy f37329
Pomarańczowy 100 ffc27d
Pomarańczowy 300 ffa154
Pomarańczowy 500 f37329
Pomarańczowy 700 cc3b02
Pomarańczowy 900 a62100
Bananowy f9c440
Bananowy 100 fff394
Bananowy 300 ffe16b
Bananowy 500 f9c440
Bananowy 700 d48e15
Bananowy 900 ad5f00
Limetkowy 68b723
Limetkowy 100 d1ff82
Limetkowy 300 9bdb4d
Limetkowy 500 68b723
Limetkowy 700 3a9104
Limetkowy 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Jagodowy 3689e6
Jagodowy 100 8cd5ff
Jagodowy 300 64baff
Jagodowy 500 3689e6
Jagodowy 700 0d52bf
Jagodowy 900 002e99
Winogronowy a56de2
Winogronowy 100 e4c6fa
Winogronowy 300 cd9ef7
Winogronowy 500 a56de2
Winogronowy 700 7239b3
Winogronowy 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Kakaowy 715344
Kakaowy 100 a3907c
Kakaowy 300 8a715e
Kakaowy 500 715344
Kakaowy 700 57392d
Kakaowy 900 3d211b
Srebrny abacae
Srebrny 100 fafafa
Srebrny 300 d4d4d4
Srebrny 500 abacae
Srebrny 700 7e8087
Srebrny 900 555761
Łupkowy 485a6c
Łupkowy 100 95a3ab
Łupkowy 300 667885
Łupkowy 500 485a6c
Łupkowy 700 273445
Łupkowy 900 0e141f
Czarny 333333
Czarny 100 666666
Czarny 300 4d4d4d
Czarny 500 333333
Czarny 700 1a1a1a
Czarny 900 000000


For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Strony trzecie i Społeczność

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Kolor
  • Czcionki
  • Głos/ton

Jednak żeby zapobiec zamieszaniu ograniczamy używanie nazwy i znaku firmowego:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).


Zachęcamy do używania społecznościowego logo elementary dla produktów społecznościowych (takich jak witryny, kluby fanów itp.):

Logo społeczności elementary w kolorze Logo społeczności elementary w czerni-bieli

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Dystrybutorzy sprzętu

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Zmodyfikuj linię DISTRIB_DESCRIPTION w pliku /etc/lsb-release, aby wykluczyć nasze znaki towarowe.

  2. Zamień ikonografię, taką jak ikona distributor-logo występująca w /usr/share/icons/elementary/places/, aby nie pojawiała się w systemie w każdym z zapewnionych tam rozmiarów.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Akcesoria z symboliką

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Aktywa oraz Więcej informacji

Pobierz na GitHub

Aby uzyskać więcej informacji dotyczących używania nazwy podstawowej, oznakowania oraz znaków towarowych, napisz email'a [email protected].