Marca

La marca elementary es única: técnicamente pertenece a elementary, Inc., la compañía que guía y apoya el desarrollo de productos elementary. Sin embargo, tenemos una gran comunidad y no queremos ser demasiado exigentes con los requisitos legales y tecnicismos. Como tal, hemos escrito algunas pautas para que sea más fácil entender cuándo y cómo se debe usar la marca elementary.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Marcas comerciales

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Tome en cuenta los criterios siguientes antes de utilizar ambas marcas:

Logotipo

Logotipo de elementary

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

El logotipo debe utilizarse en todo momento según las pautas siguientes:

Isotipo

Isotipo de elementary

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Colores

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Fresa c6262e
Fresa 100 ff8c82
Fresa 300 ed5353
Fresa 500 c6262e
Fresa 700 a10705
Fresa 900 7a0000
Naranja f37329
Naranja 100 ffc27d
Naranja 300 ffa154
Naranja 500 f37329
Naranja 700 cc3b02
Naranja 900 a62100
Plátano f9c440
Plátano 100 fff394
Plátano 300 ffe16b
Plátano 500 f9c440
Plátano 700 d48e15
Plátano 900 ad5f00
Lima 68b723
Lima 100 d1ff82
Lima 300 9bdb4d
Lima 500 68b723
Lima 700 3a9104
Lima 900 206b00
Menta 28bca3
Menta 100 89ffdd
Menta 300 43d6b5
Menta 500 28bca3
Menta 700 0e9a83
Menta 900 007367
Arándano 3689e6
Arándano 100 8cd5ff
Arándano 300 64baff
Arándano 500 3689e6
Arándano 700 0d52bf
Arándano 900 002e99
Uva a56de2
Uva 100 e4c6fa
Uva 300 cd9ef7
Uva 500 a56de2
Uva 700 7239b3
Uva 900 452981
Chicle de3e80
Chicle 100 fe9ab8
Chicle 300 f4679d
Chicle 500 de3e80
Chicle 700 bc245d
Chicle 900 910e38
Cacao 715344
Cacao 100 a3907c
Cacao 300 8a715e
Cacao 500 715344
Cacao 700 57392d
Cacao 900 3d211b
Plata abacae
Plata 100 fafafa
Plata 300 d4d4d4
Plata 500 abacae
Plata 700 7e8087
Plata 900 555761
Pizarra 485a6c
Pizarra 100 95a3ab
Pizarra 300 667885
Pizarra 500 485a6c
Pizarra 700 273445
Pizarra 900 0e141f
Negro 333333
Negro 100 666666
Negro 300 4d4d4d
Negro 500 333333
Negro 700 1a1a1a
Negro 900 000000

Tipos de letra

En la Web y en medios impresos, utilizamos Raleway para los títulos y Open Sans para el texto corrido. En los bloques de código empleamos Roboto Mono.

Terceros y la comunidad

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Colores
  • Tipos de letra
  • Tono de voz

Sin embargo, en aras de evitar confusiones por parte de los usuarios, restringimos la utilización del nombre de elementary y sus marcas:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Solo utilice el nombre o marcas de elementary para referirse a elementary, Inc. o a sus productos (es decir, elementary OS).

Comunidad

Los productos comunitarios (sitios web, clubs de fans, etc.) están invitados a utilizar el logo de la comunidad de elementary:

Logo de la Comunidad de elementary con color Logo de la Comunidad de elementary en negro

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Distribuidores de hardware

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modifique la línea DISTRIB_DESCRIPTION en el archivo /etc/lsb-release para excluir nuestra marca comercial.

  2. Reemplace los iconos de tal manera que el icono distributor-logo presente en /usr/share/icons/elementary/places/ en cada uno de sus diferentes tamaños no aparece en el SO.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Mercancía

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Recursos y más información

Descargar en GitHub

Para obtener mayores informes acerca de la utilización del nombre y las marcas de elementary, envíe un mensaje en inglés a la dirección electrónica [email protected].