The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Símbolos da Marca

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Ambas devem ser usadas pensando nas seguinte regras:

Logomarca elementary
Default logomark
Alternate elementary Logomark
Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

Logotipo do elementary

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

O logotipo deve sempre ser usado sob as seguintes regras:


We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Morango c6262e
Morango 100 ff8c82
Morango 300 ed5353
Morango 500 c6262e
Morango 700 a10705
Morango 900 7a0000
Laranja f37329
Laranja 100 ffc27d
Laranja 300 ffa154
Laranja 500 f37329
Laranja 700 cc3b02
Laranja 900 a62100
Banana f9c440
Banana 100 fff394
Banana 300 ffe16b
Banana 500 f9c440
Banana 700 d48e15
Banana 900 ad5f00
Limão 68b723
Limão 100 d1ff82
Limão 300 9bdb4d
Limão 500 68b723
Limão 700 3a9104
Limão 900 206b00
Menta 28bca3
Menta 100 89ffdd
Menta 300 43d6b5
Menta 500 28bca3
Menta 700 0e9a83
Menta 900 007367
Mirtilo 3689e6
Mirtilo 100 8cd5ff
Mirtilo 300 64baff
Mirtilo 500 3689e6
Mirtilo 700 0d52bf
Mirtilo 900 002e99
Uva a56de2
Uva 100 e4c6fa
Uva 300 cd9ef7
Uva 500 a56de2
Uva 700 7239b3
Uva 900 452981
Chiclete de3e80
Chiclete 100 fe9ab8
Chiclete 300 f4679d
Chiclete 500 de3e80
Chiclete 700 bc245d
Chiclete 900 910e38
Cacau 715344
Cacau 100 a3907c
Cacau 300 8a715e
Cacau 500 715344
Cacau 700 57392d
Cacau 900 3d211b
Prata abacae
Prata 100 fafafa
Prata 300 d4d4d4
Prata 500 abacae
Prata 700 7e8087
Prata 900 555761
Ardósia 485a6c
Ardósia 100 95a3ab
Ardósia 300 667885
Ardósia 500 485a6c
Ardósia 700 273445
Ardósia 900 0e141f
Preto 333333
Preto 100 666666
Preto 300 4d4d4d
Preto 500 333333
Preto 700 1a1a1a
Preto 900 000000


For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Comunidades & Terceiros

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Cores
  • Fontes
  • Sons/Tons

Porém, para evitar confusões, restringimos o uso do nome elementary e marcas nos casos onde:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Utilize apenas o nome ou marcas elementares para se referir ao elementary, Inc. ou seus produtos (por exemplo, elementary OS).


Os produtos comunitários (sites, fã-clubes, etc.) são incentivados a utilizar o logotipo comunitário elementary:

Logotipo comunitário elementary com cor Logo da comunidade do elementary em preto

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Distribuidores de Hardware

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modifique a linha DISTRIB_DESCRIPTION no arquivo /etc/lsb-release para excluir nossa marca comercial.

  2. Substitua a iconografia como o ícone logo-do-distribuidor presente no /usr/share/icons/elementary/places/ em cada lugar que o tamanho provido não apareça no SO.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.


We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Recursos & Mais informações

Baixar no GitHub

Para mais informações sobre o uso do nome elementary e marcas, envie um email para [email protected].