The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.
The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.
The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.
elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.
Cả hai nên được sử dụng theo những quy tắc sau:
Không kéo dãn, bóp méo, xoay, lật hoặc những chỉnh sửa biểu tượng logo.
Không sử dụng các biểu tượng trên những hình nền quá phức tạp; màu đơn sẽ cho hiệu quả tốt nhất.
The marks should be monochromatic; e.g. white on a dark background or black on a light background.
The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.
The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.
Logo phải luôn luôn được sử dụng theo những hướng dẫn sau:
Do not attempt to recreate the logotype by writing “elementary” in a specific font; always use the provided graphic.
Không sử dụng logo ở kích thước nhỏ; nếu nó không hiển thị rõ, hãy sử dụng biểu tượng logo.
We employ the use of color combined with our name and marks to establish our brand. We use the following palette:
For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.
We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:
Tuy nhiên, để hạn chế sự mơ hồ cho người dùng, chúng tôi giới hạn việc sử dụng tên elementary và biểu tượng thương hiệu như sau:
You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).
Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:
This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.
As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.
The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:
The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.
Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.
If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:
DISTRIB_DESCRIPTION line in the file
/etc/lsb-release to exclude our trademarks.
Replace the iconography such that the icon
distributor-logo present in
/usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.
Remove or replace the packages
For more information about OEMs and hardware distributors, see our information for OEMs.
We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.