Merkevare

The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Merka til merkevara

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Begge bør brukast med dette friskt i minnet:

Merka skal ikkje strekkast, roterast, snuast, eller på nokon som helst måte endrast på.
Ikkje plasser merka på ein bakgrunn med mykje støy - solide fargar fungerar best.
The marks should be monochromatic; e.g. white on a dark background or black on a light background.

Default logomark

Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

Logo

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

Logoen skal alltid nyttast etter dei fylgjande retningslinjene:

Do not attempt to recreate the logotype by writing “elementary” in a specific font; always use the provided graphic.
Ikkje bruk logoen på små storleikar. Om den ikkje blir tydeleg brukar ein logomerket istaden.

Farge

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Jordbær c6262e

Jordbær 100 ff8c82

Jordbær 300 ed5353

Jordbær 500 c6262e

Jordbær 700 a10705

Jordbær 900 7a0000

Oransje f37329

Oransje 100 ffc27d

Oransje 300 ffa154

Oransje 500 f37329

Oransje 700 cc3b02

Oransje 900 a62100

Banan f9c440

Banan 100 fff394

Banan 300 ffe16b

Banan 500 f9c440

Banan 700 d48e15

Banan 900 ad5f00

Lime 68b723

Lime 100 d1ff82

Lime 300 9bdb4d

Lime 500 68b723

Lime 700 3a9104

Lime 900 206b00

Mint 28bca3

Mint 100 89ffdd

Mint 300 43d6b5

Mint 500 28bca3

Mint 700 0e9a83

Mint 900 007367

Blåbær 3689e6

Blåbær 100 8cd5ff

Blåbær 300 64baff

Blåbær 500 3689e6

Blåbær 700 0d52bf

Blåbær 900 002e99

Grapefrukt a56de2

Grapefrukt 100 e4c6fa

Grapefrukt 300 cd9ef7

Grapefrukt 500 a56de2

Grapefrukt 700 7239b3

Grapefrukt 900 452981

Bubblegum de3e80

Bubblegum 100 fe9ab8

Bubblegum 300 f4679d

Bubblegum 500 de3e80

Bubblegum 700 bc245d

Bubblegum 900 910e38

Latte cfa25e

Latte 100 efdfc4

Latte 300 e7c591

Latte 500 cfa25e

Latte 700 b6802e

Latte 900 804b00

Kakao 715344

Kakao 100 a3907c

Kakao 300 8a715e

Kakao 500 715344

Kakao 700 57392d

Kakao 900 3d211b

Sølv abacae

Sølv 100 fafafa

Sølv 300 d4d4d4

Sølv 500 abacae

Sølv 700 7e8087

Sølv 900 555761

Skifer 485a6c

Skifer 100 95a3ab

Skifer 300 667885

Skifer 500 485a6c

Skifer 700 273445

Skifer 900 0e141f

Svart 333333

Svart 100 666666

Svart 300 4d4d4d

Svart 500 333333

Svart 700 1a1a1a

Svart 900 000000

Skrifttype

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Tredjepartar & brukarsamfunn

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

Farge
Skrifttype
Stemme/tone

Men, for å unngå forvirring blant brukarar, tillatar me ikkje bruk av namnet elementary eller merkene våre:

You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
elementary namnet og merkene skal kun brukast for å referera til elementay, Inc. eller produkta (t.d. elementary OS).

Brukarsamfunn

Brukarlagde produkt (heimesider, fanklubbar osb.) er oppfordra til å bruka brukarsamfunnslogoen til elementary:

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Distributørar av maskinvare

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.
Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.
Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Merchandise

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Assets & More Info

Download on GitHub

For further information regarding the use of the elementary name, branding, and trademarks, please email [email protected].