The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Merka til merkevara

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Begge bør brukast med dette friskt i minnet:

elementary logomerke
Default logomark
Alternate elementary Logomark
Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

elementary logo

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

Logoen skal alltid nyttast etter dei fylgjande retningslinjene:


We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Jordbær c6262e
Jordbær 100 ff8c82
Jordbær 300 ed5353
Jordbær 500 c6262e
Jordbær 700 a10705
Jordbær 900 7a0000
Oransje f37329
Oransje 100 ffc27d
Oransje 300 ffa154
Oransje 500 f37329
Oransje 700 cc3b02
Oransje 900 a62100
Banan f9c440
Banan 100 fff394
Banan 300 ffe16b
Banan 500 f9c440
Banan 700 d48e15
Banan 900 ad5f00
Lime 68b723
Lime 100 d1ff82
Lime 300 9bdb4d
Lime 500 68b723
Lime 700 3a9104
Lime 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Blåbær 3689e6
Blåbær 100 8cd5ff
Blåbær 300 64baff
Blåbær 500 3689e6
Blåbær 700 0d52bf
Blåbær 900 002e99
Grapefrukt a56de2
Grapefrukt 100 e4c6fa
Grapefrukt 300 cd9ef7
Grapefrukt 500 a56de2
Grapefrukt 700 7239b3
Grapefrukt 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Kakao 715344
Kakao 100 a3907c
Kakao 300 8a715e
Kakao 500 715344
Kakao 700 57392d
Kakao 900 3d211b
Sølv abacae
Sølv 100 fafafa
Sølv 300 d4d4d4
Sølv 500 abacae
Sølv 700 7e8087
Sølv 900 555761
Skifer 485a6c
Skifer 100 95a3ab
Skifer 300 667885
Skifer 500 485a6c
Skifer 700 273445
Skifer 900 0e141f
Svart 333333
Svart 100 666666
Svart 300 4d4d4d
Svart 500 333333
Svart 700 1a1a1a
Svart 900 000000


For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Tredjepartar & brukarsamfunn

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Farge
  • Skrifttype
  • Stemme/tone

Men, for å unngå forvirring blant brukarar, tillatar me ikkje bruk av namnet elementary eller merkene våre:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • elementary namnet og merkene skal kun brukast for å referera til elementay, Inc. eller produkta (t.d. elementary OS).


Brukarlagde produkt (heimesider, fanklubbar osb.) er oppfordra til å bruka brukarsamfunnslogoen til elementary:

Brukarsamfunnslogoen til elementary med farge Brukarsamfunnslogoen til elementary i svart

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Distributørar av maskinvare

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.

  2. Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.


We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Assets & More Info

Download on GitHub

For further information regarding the use of the elementary name, branding, and trademarks, please email [email protected].