The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.
The word "elementary" refers to and is a trademark of elementary, Inc. elementary is always lower-case, even when beginning sentences such as this. It is also used along with product names (i.e. "elementary OS") to refer to a specific product of elementary.
elementary owns two marks: the "elementary" logotype and the "e" logomark. Both are considered trademarks and represent elementary—the company—and its products.
Both should be used with the following in mind:
The logotype is to be used when space allows to refer to elementary the company. It can be used before a product name to refer to a specific product of elementary.
The logotype should always be used under the following guidelines:
The "e" logomark is to be used to refer to elementary the company when space is constrained or a square ratio is required.
elementary employs the use of color combined with our name and marks to establish our brand. We use the following palette:
For web and print, we use Raleway for headings and Open Sans for body copy. For code blocks, we use Roboto Mono.
We encourage third party developers creating products for elementary OS to adopt certain elements of the elementary brand to achieve consistency:
However, to avoid user confusion, we do restrict the usage of the elementary name and marks:
Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:
This helps establish the product as part of the overall elementary community while reducing confusion that can arise from using the main logomark.
We want to ensure that as long as our software carries the elementary branding, the experience will be consistent whether it was downloaded from our website or pre-installed on a hardware product.
The software components of elementary OS may be modified and redistributed according to the terms of the software’s licensing. However, our brand marks may only be redistributed under one or more of the following conditions:
We understand that including drivers, hardware enablement, and distributor branding is important for distributors, so these modifications will almost always be approved by elementary. If in doubt, please email [email protected] for clarification or direction.
If you’re unable or unwilling to follow these trademark redistribution terms, removing elementary’s trademarks from the OS should be simple and straightforward:
DISTRIB_DESCRIPTIONline in the file
/etc/lsb-releaseto exclude our trademarks.
/usr/share/icons/elementary/places/in each of the provided sizes does not appear in the OS.
We do not typically allow our branding (including our name or brand marks) to be used on third-party merchandise.
For further information regarding the use of the elementary name, branding, and trademarks, please email [email protected].