The elementary brand belongs to elementary, Inc., the company that guides and supports development of elementary products. These guidelines describe when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Brand Marks

elementary, Inc. claims two marks: the “e” logomark and the “elementary” logotype. Both are considered trademarks and represent elementary, Inc.

Both should be used with the following in mind:

elementary Logomark
Default logomark
Alternate elementary Logomark
Alternate logomark

The “e” logomark is to be used to refer to elementary, Inc., especially when a square ratio is required. It should be used at larger sizes and when alongside similarly-weighted logos. The thinner, alternate logomark may be used in smaller contexts or when the default logomark feels too heavy.

elementary Logotype

The “elementary” logotype is to be used when space allows to refer to elementary, Inc. It may also be used before a product name to refer to a specific product of elementary, Inc.

The logotype should always be used under the following guidelines:


We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Strawberry c6262e
Strawberry 100 ff8c82
Strawberry 300 ed5353
Strawberry 500 c6262e
Strawberry 700 a10705
Strawberry 900 7a0000
Orange f37329
Orange 100 ffc27d
Orange 300 ffa154
Orange 500 f37329
Orange 700 cc3b02
Orange 900 a62100
Banana f9c440
Banana 100 fff394
Banana 300 ffe16b
Banana 500 f9c440
Banana 700 d48e15
Banana 900 ad5f00
Lime 68b723
Lime 100 d1ff82
Lime 300 9bdb4d
Lime 500 68b723
Lime 700 3a9104
Lime 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Blueberry 3689e6
Blueberry 100 8cd5ff
Blueberry 300 64baff
Blueberry 500 3689e6
Blueberry 700 0d52bf
Blueberry 900 002e99
Grape a56de2
Grape 100 e4c6fa
Grape 300 cd9ef7
Grape 500 a56de2
Grape 700 7239b3
Grape 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Cocoa 715344
Cocoa 100 a3907c
Cocoa 300 8a715e
Cocoa 500 715344
Cocoa 700 57392d
Cocoa 900 3d211b
Silver abacae
Silver 100 fafafa
Silver 300 d4d4d4
Silver 500 abacae
Silver 700 7e8087
Silver 900 555761
Slate 485a6c
Slate 100 95a3ab
Slate 300 667885
Slate 500 485a6c
Slate 700 273445
Slate 900 0e141f
Black 333333
Black 100 666666
Black 300 4d4d4d
Black 500 333333
Black 700 1a1a1a
Black 900 000000


For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Color
  • Fonts
  • Voice/tone

However, to avoid user confusion, we do restrict the usage of the elementary name and marks:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).


Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:

elementary Community Logo with color elementary Community Logo in black

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Hardware Distributors

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.

  2. Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.


We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Assets & More Info

Download on GitHub

For further information regarding the use of the elementary name, branding, and trademarks, please email [email protected].