品牌
elementary 品牌的独立之处在于：严格意义上它隶属于 elementary 公司，该公司指导并支持 elementary 产品的研发。但同时我们也依附于社区，我们不愿在法律要求和技术细节上过于专横。因此，我们撰写了下列细则，使大家更容易理解何时以及如何使用 elementary 品牌。
Company and Product Names
The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.
The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.
品牌商标
elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.
注意，在使用这两个商标时，需要记住以下几点：
请不要拉伸，扭曲，旋转或以任何方式改变这些商标。
请不要再过于复杂的背景上使用这些商标；纯色使用效果最佳。
这些商标必须保持纯色；如背景为深色则显示白色，背景为亮色即显示黑色。
文字商标
The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.
此商标的使用需要遵循以下规则：
Do not attempt to recreate the logotype. It is a meticulously-designed brand mark, not simply “elementary” written in a specific font.
不要使用小尺寸的商标；如果不够清晰，请用此 Logo 代替。
图形商标
The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.
颜色
We employ the use of color combined with our name and marks to establish our brand. We use the following palette:
字体
对于网页和打印，我们在标题处使用 Raleway 字体，正文使用 Open Sans 字体。对于代码块，我们使用 Roboto Mono 字体。
非官方社区
We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:
- 颜色
- 字体
- 语音/音调
但是，为了避免用户混淆，我们对 elementary 名称和商标的使用做出了限制：
You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).
社区
鼓励社区产品（如网站、粉丝团等）使用 elementary 社区图标：
This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.
硬件制造商
As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.
The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:
The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.
Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.
If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:
修改文件
/etc/lsb-release中的DISTRIB_DESCRIPTION行以去除我们的商标。替换不出现在系统中的图标，如
/usr/share/icons/elementary/places/路径下各尺寸的distributor-logo图标。Remove or replace the packages
plymouth-theme-elementaryandplymouth-theme-elementary-text.
For more information about OEMs and hardware distributors, see our information for OEMs.
商品
We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.