品牌

elementary 品牌的独立之处在于：严格意义上它隶属于 elementary 公司，该公司指导并支持 elementary 产品的研发。但同时我们也依附于社区，我们不愿在法律要求和技术细节上过于专横。因此，我们撰写了下列细则，使大家更容易理解何时以及如何使用 elementary 品牌。

公司与产品名称

elementary 这个单词归属于 elementary, Inc. 并用于代指此公司。即使放在句首，该单词必须保持小写。它也用于代指来自 elementary, Inc. 的产品，如 elementary OS。

elementart, Inc. 的主要产品是 elementary OS。为保证清晰度，elementary OS 不应该简写成“elementary”或其他缩写。

品牌商标

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

注意，在使用这两个商标时，需要记住以下几点：

请不要拉伸，扭曲，旋转或以任何方式改变这些商标。
请不要再过于复杂的背景上使用这些商标；纯色使用效果最佳。
这些商标必须保持纯色；如背景为深色则显示白色，背景为亮色即显示黑色。

文字商标

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

此商标的使用需要遵循以下规则：

Do not attempt to recreate the logotype. It is a meticulously-designed brand mark, not simply “elementary” written in a specific font.
不要使用小尺寸的商标；如果不够清晰，请用此 Logo 代替。

图形商标

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

颜色

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

草莓红 c6262e

草莓红 100 ff8c82

草莓红 300 ed5353

草莓红 500 c6262e

草莓红 700 a10705

草莓红 900 7a0000

橙色 f37329

橙色 100 ffc27d

橙色 300 ffa154

橙色 500 f37329

橙色 700 cc3b02

橙色 900 a62100

香蕉黄 f9c440

香蕉黄 100 fff394

香蕉黄 300 ffe16b

香蕉黄 500 f9c440

香蕉黄 700 d48e15

香蕉黄 900 ad5f00

青柠色 68b723

青柠色 100 d1ff82

青柠色 300 9bdb4d

青柠色 500 68b723

青柠色 700 3a9104

青柠色 900 206b00

薄荷绿 28bca3

薄荷绿 100 89ffdd

薄荷绿 300 43d6b5

薄荷绿 500 28bca3

薄荷绿 700 0e9a83

薄荷绿 900 007367

蓝莓色 3689e6

蓝莓色 100 8cd5ff

蓝莓色 300 64baff

蓝莓色 500 3689e6

蓝莓色 700 0d52bf

蓝莓色 900 002e99

葡萄紫 a56de2

葡萄紫 100 e4c6fa

葡萄紫 300 cd9ef7

葡萄紫 500 a56de2

葡萄紫 700 7239b3

葡萄紫 900 452981

口香糖 de3e80

口香糖 100 fe9ab8

口香糖 300 f4679d

口香糖 500 de3e80

口香糖 700 bc245d

口香糖 900 910e38

可可色 715344

可可色 100 a3907c

可可色 300 8a715e

可可色 500 715344

可可色 700 57392d

可可色 900 3d211b

银色 abacae

银色 100 fafafa

银色 300 d4d4d4

银色 500 abacae

银色 700 7e8087

银色 900 555761

石头灰 485a6c

石头灰 100 95a3ab

石头灰300 667885

石头灰 500 485a6c

石头灰 700 273445

石头灰 900 0e141f

黑色 333333

黑色 100 666666

黑色 300 4d4d4d

黑色 500 333333

黑色 700 1a1a1a

黑色 900 000000

字体

对于网页和打印，我们在标题处使用 Raleway 字体，正文使用 Open Sans 字体。对于代码块，我们使用 Roboto Mono 字体。

非官方社区

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

颜色
字体
语音/音调

但是，为了避免用户混淆，我们对 elementary 名称和商标的使用做出了限制：

You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
elementary 的名称和商标仅用于 elementary, Inc. 及其产品 (如 elementary OS)。

社区

社区产品（如网站、粉丝团等）建议使用 elementary 社区图标：

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

硬件制造商

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

修改文件 /etc/lsb-release 中的 DISTRIB_DESCRIPTION 行以去除我们的商标。
替换不出现在系统中的图标，如 /usr/share/icons/elementary/places/ 路径下各尺寸的 distributor-logo 图标。
Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

商品

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

品牌