Markenzeichen

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Markenzeichen

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Bei der Benutzung von Beiden sollte Folgendes beachtet werden:

Schriftzug

elementary Schriftzug

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

Die Wort-Bild-Marke sollte immer nach den folgenden Richtlinien verwendet werden:

Bildmarke

elementary Bildmarke

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Farbe

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Erdbeere c6262e
Erdbeere 100 ff8c82
Erdbeere 300 ed5353
Erdbeere 500 c6262e
Erdbeere 700 a10705
Erdbeere 900 7a0000
Orange f37329
Orange 100 ffc27d
Orange 300 ffa154
Orange 500 f37329
Orange 700 cc3b02
Orange 900 a62100
Banane f9c440
Banane 100 fff394
Banane 300 ffe16b
Banane 500 f9c440
Banane 700 d48e15
Banane 900 ad5f00
Limette 68b723
Limette 100 d1ff82
Limette 300 9bdb4d
Limette 500 68b723
Limette 700 3a9104
Limette 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Heidelbeer 3689e6
Heidelbeer 100 8cd5ff
Heidelbeer 300 64baff
Heidelbeer 500 3689e6
Heidelbeer 700 0d52bf
Heidelbeer 900 002e99
Weintraube a56de2
Weintraube 100 e4c6fa
Weintraube 300 cd9ef7
Weintraube 500 a56de2
Weintraube 700 7239b3
Weintraube 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Kakao 715344
Kakao 100 a3907c
Kakao 300 8a715e
Kakao 500 715344
Kakao 700 57392d
Kakao 900 3d211b
Silber abacae
Silber 100 fafafa
Silber 300 d4d4d4
Silber 500 abacae
Silber 700 7e8087
Silber 900 555761
Schiefer 485a6c
Schiefer 100 95a3ab
Schiefer 300 667885
Schiefer 500 485a6c
Schiefer 700 273445
Schiefer 900 0e141f
Schwarz 333333
Schwarz 100 666666
Schwarz 300 4d4d4d
Schwarz 500 333333
Schwarz 700 1a1a1a
Schwarz 900 000000

Schriftarten

Im Internet und in Druckmedien verwenden wir Raleway für die Überschriften und Open Sans für den Text. Für Codeblöcke verwenden wir Roboto Mono.

Drittanbieter & Gemeinschaft

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Farbe
  • Schriftarten
  • Sprache/Umgangston

Um Verwechslungen beim Anwender zu vermeiden, beschränken wir jedoch die Verwendung des elementary Namens und dessen Marken:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Gemeinschaft

Gemeinschaftsprojekte (Internetseiten, Fanclubs usw.) werden angehalten, das elementary Gemeinschaftslogo zu verwenden:

elementary Gemeinschaftslogo in Farbe elementary Gemeinschaftslogo in schwarz

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Hardware-Händler

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Um unsere Markennamen zu entfernen, kann die Zeile DISTRIB_DESCRIPTION in der Datei /etc/lsb-release modifiziert werden.

  2. Ersetzen Sie die Symbole so, dass das Symbol distributor-logo, das in /usr/share/icons/elementary/places/ in jeder der angegebenen Größen vorhanden ist, nicht im Betriebssystem erscheint.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Markenartikel

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Anlagen & weitere Informationen

Bei GitHub herunterladen

Für weitere Informationen in Bezug auf den Namen elementary, der Marke und den dazugehörigen Markenzeichen, nehmen Sie bitte mit [email protected] Kontakt auf.