The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.
The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.
The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.
elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.
كلاهما يجب استخدامهما مع الأخذ بعين الإعتبار التالي:
لا تقم بمد، تحريف، تدوير، قلب، أو أي شي آخر يغير من العلامتين.
لا تقم باستخدام العلامتين على خلفية مفرطة-مشغولة; الألوان الصلبة تعمل بشكل أفضل.
العلاميتن يجب أ يكونا دائما أحادياتا اللون; عملياً بيضاوتان إذا كانت الخلفية قاتمة، أو سوداوتان إذا كانت الخلفية فاتحة اللون.
The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.
الشعار المكتوب يجب أن يُستخدم دائماً تحت المبادئ التالية:
Do not attempt to recreate the logotype. It is a meticulously-designed brand mark, not simply “elementary” written in a specific font.
لا تستعمل الشعار المكتوب بالحجوم الصغيرة، إذا لم يكن واضح، استخدم شعار العلامة بدلاُ عنه.
The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.
We employ the use of color combined with our name and marks to establish our brand. We use the following palette:
For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.
We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:
مع ذلك، لتجنب ارتباك المستخدم، نقيد استخدام اسم و علامة إلمنتري:
You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.
Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).
Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:
This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.
As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.
The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:
The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or
Software modifications are approved by elementary, Inc.
Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.
If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:
DISTRIB_DESCRIPTION line in the file
/etc/lsb-release to exclude our trademarks.
Replace the iconography such that the icon
distributor-logo present in
/usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.
Remove or replace the packages
For more information about OEMs and hardware distributors, see our information for OEMs.
We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.