العلامة التجارية

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

العلامات التجارية

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

كلاهما يجب استخدامهما مع الأخذ بعين الإعتبار التالي:

الشعار المكتوب

الشعار المكتوب

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

الشعار المكتوب يجب أن يُستخدم دائماً تحت المبادئ التالية:

شعار العلامة

شعار علامة إلمنتري

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

اللون

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

فراولة c6262e
فراولة 100 ff8c82
فراولة 300 ed5353
فراولة 500 c6262e
فراولة 700 a10705
فراولة 900 7a0000
برتقال f37329
برتقال 100 ffc27d
برتقال 300 ffa154
برتقال 500 f37329
برتقال 700 cc3b02
برتقال 900 a62100
موز f9c440
موز 100 fff394
موز 300 ffe16b
موز 500 f9c440
موز 700 d48e15
موز 900 ad5f00
حامض الليمون 68b723
حامض الليمون 100 d1ff82
حامض الليمون 300 9bdb4d
حامض الليمون 500 68b723
حامض الليمون 700 3a9104
حامض الليمون 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
توت 3689e6
توت 100 8cd5ff
توت 300 64baff
توت 500 3689e6
توت 700 0d52bf
توت 900 002e99
عنب a56de2
عنب 100 e4c6fa
عنب 300 cd9ef7
عنب 500 a56de2
عنب 700 7239b3
عنب 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
كاكاو 715344
كاكاو 100 a3907c
كاكاو 300 8a715e
كاكاو 500 715344
كاكاو 700 57392d
كاكاو 900 3d211b
فضي abacae
فضي 100 fafafa
فضي 300 d4d4d4
فضي 500 abacae
فضي 700 7e8087
فضي 900 555761
Slate 485a6c
Slate 100 95a3ab
Slate 300 667885
Slate 500 485a6c
Slate 700 273445
Slate 900 0e141f
أسود 333333
أسود 100 666666
أسود 300 4d4d4d
أسود 500 333333
أسود 700 1a1a1a
أسود 900 000000

خطوط

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • اللون
  • خطوط
  • صوت/نغمة

مع ذلك، لتجنب ارتباك المستخدم، نقيد استخدام اسم و علامة إلمنتري:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

المجتمع

Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:

elementary Community Logo with color elementary Community Logo in black

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

موزعي العتاد

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.

  2. Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

السوق

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

الأصول & مزيد من المعلومات

حمل من GitHub

لمعلومات أكثر حول استخدام اسم إلمنتري وعلامتنا التجارية، الرجاء أرسل إلى [email protected].