Использование торговых знаков

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Торговые марки

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

При их использовании нужно помнить следующие рекомендации:

• Не растягивайте, не наклоняйте, не поворачивайте и не изменяйте иным образом эти знаки.

• Не используйте знаки на перегруженном фоне, на сплошном цвете они выглядят лучше.

• Знаки должны быть одноцветны. Как правило используются белый знак на темном фоне и черный светлом фоне.

Логотип

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

При использовании логотипа нужно помнить следующие правила:

• Do not attempt to recreate the logotype. It is a meticulously-designed brand mark, not simply “elementary” written in a specific font.

• Не используйте логотип при недостатке места для него, вместо этого используйте значок «e».

Значок

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Цвет

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Шрифты

Для веб-страниц и печати мы используем Raleway в заголовках и Open Sans для основного текста. В блоках кода мы используем Roboto Mono.

Третьи лица и сообщество

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

• Цвет
• Шрифты
• Общая атмосфера

Однако, чтобы избежать недоразумений, мы ограничиваем использование наименования и знаков elementary:

• You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

• Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Сообщество

В деятельности сообществ (сайты, фан-клубы и т. д.) рекомендуется использовать логотип elementary Community:

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Поставщики «железа»

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

1. Измените строку DISTRIB_DESCRIPTION в файле /etc/lsb-release, чтобы исключить наши товарные знаки.

2. Замените значки, такой как distributor-logo, находящийся в директории /usr/share/icons/elementary/places/, в каждом представленном размере.

3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Предметы с символикой

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Ресурсы и более подробная информация

Загрузить с GitHub

Для получения дополнительной информации об использовании бренда, имени и торговых знаков elementary, пожалуйста, свяжитесь с нами по почте [email protected].