Tuotemerkki

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

Tuotemerkit

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

Kumpaakin tulee käyttää seuraavat asiat huomioiden:

Logotyyppi

elementary-logotyyppi

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

Logotyyppiä tulisi aina käyttää seuraavien ohjenuorien mukaisesti:

Logomerkki

elementary-logomerkki

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

Väri

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

Mansikka c6262e
Mansikka 100 ff8c82
Mansikka 300 ed5353
Mansikka 500 c6262e
Mansikka 700 a10705
Mansikka 900 7a0000
Appelsiini f37329
Appelsiini 100 ffc27d
Appelsiini 300 ffa154
Appelsiini 500 f37329
Appelsiini 700 cc3b02
Appelsiini 900 a62100
Banaani f9c440
Banaani 100 fff394
Banaani 300 ffe16b
Banaani 500 f9c440
Banaani 700 d48e15
Banaani 900 ad5f00
Lime 68b723
Lime 100 d1ff82
Lime 300 9bdb4d
Lime 500 68b723
Lime 700 3a9104
Lime 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
Mustikka 3689e6
Mustikka 100 8cd5ff
Mustikka 300 64baff
Mustikka 500 3689e6
Mustikka 700 0d52bf
Mustikka 900 002e99
Viinirypäle a56de2
Viinirypäle 100 e4c6fa
Viinirypäle 300 cd9ef7
Viinirypäle 500 a56de2
Viinirypäle 700 7239b3
Viinirypäle 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Kaakao 715344
Kaakao 100 a3907c
Kaakao 300 8a715e
Kaakao 500 715344
Kaakao 700 57392d
Kaakao 900 3d211b
Hopea abacae
Hopea 100 fafafa
Hopea 300 d4d4d4
Hopea 500 abacae
Hopea 700 7e8087
Hopea 900 555761
Liuskekivi 485a6c
Liuskekivi 100 95a3ab
Liuskekivi 300 667885
Liuskekivi 500 485a6c
Liuskekivi 700 273445
Liuskekivi 900 0e141f
Musta 333333
Musta 100 666666
Musta 300 4d4d4d
Musta 500 333333
Musta 700 1a1a1a
Musta 900 000000

Fontit

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Kolmannet osapuolet & Yhteisö

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • Väri
  • Fontit
  • Ääni/sävy

Kuitenkin, välttääksemme käyttäjien sekaannusta me rajoitamme elementary nimen ja merkkien käyttöä:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Yhteisö

Suosittelemme yhteisötuotteita (sivut, faniklubit, jne.) käyttämään elementary Yhteisö logoa:

elementary Yhteisö -logo väreillä elementary Yhteisö -logo mustana

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Laitteistojakelijat

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Muokkaa DISTRIB_DESCRIPTION kohtaa tiedostosta /etc/lsb-release tavaramerkin poistamiseksi.

  2. Korvaa ikonografia, kuten distributor-logo ikoni kohteessa /usr/share/icons/elementary/places/ jokaiselta resoluutiolta.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

Myytävät tavarat

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Tiedostot & lisätietoa

Lataa GitHubista

Saadaksesi lisätietoa elementary-nimen käyttöön liittyen, brändäyksestä ja tavaramerkistä, ota yhteys sähköpostiin [email protected].