品牌

The elementary brand is unique: technically it belongs to elementary, Inc., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Company and Product Names

The word elementary is a trademark of elementary, Inc. to refer to the company itself. It is always lower-case, even when beginning sentences. It may also be used along with product names (i.e. “elementary OS”) to refer to a specific product of elementary, Inc.

The primary product of elementary, Inc. is elementary OS. For clarity, elementary OS should never be shortened to “elementary” or any abbreviation.

品牌標示

elementary, Inc. claims two marks: the “elementary” logotype and the “e” logomark. Both are considered trademarks and represent elementary, Inc.

兩者在使用的時候請記住以下要點:

標誌

elementary 的標誌

The logotype is to be used when space allows to refer to elementary, Inc., or it can be used before a product name to refer to a specific product of elementary, Inc.

The logotype should always be used under the following guidelines:

LOGO

elementary 的標誌

The “e” logomark is to be used to refer to elementary, Inc. when space is constrained or a square ratio is required.

色彩

We employ the use of color combined with our name and marks to establish our brand. We use the following palette:

草莓 c6262e
Strawberry 100 ff8c82
Strawberry 300 ed5353
Strawberry 500 c6262e
Strawberry 700 a10705
Strawberry 900 7a0000
柳橙 f37329
Orange 100 ffc27d
Orange 300 ffa154
Orange 500 f37329
Orange 700 cc3b02
Orange 900 a62100
香蕉 f9c440
Banana 100 fff394
Banana 300 ffe16b
Banana 500 f9c440
Banana 700 d48e15
Banana 900 ad5f00
檸檬 68b723
Lime 100 d1ff82
Lime 300 9bdb4d
Lime 500 68b723
Lime 700 3a9104
Lime 900 206b00
Mint 28bca3
Mint 100 89ffdd
Mint 300 43d6b5
Mint 500 28bca3
Mint 700 0e9a83
Mint 900 007367
藍莓 3689e6
Blueberry 100 8cd5ff
Blueberry 300 64baff
Blueberry 500 3689e6
Blueberry 700 0d52bf
Blueberry 900 002e99
葡萄 a56de2
Grape 100 e4c6fa
Grape 300 cd9ef7
Grape 500 a56de2
Grape 700 7239b3
Grape 900 452981
Bubblegum de3e80
Bubblegum 100 fe9ab8
Bubblegum 300 f4679d
Bubblegum 500 de3e80
Bubblegum 700 bc245d
Bubblegum 900 910e38
Cocoa 715344
Cocoa 100 a3907c
Cocoa 300 8a715e
Cocoa 500 715344
Cocoa 700 57392d
Cocoa 900 3d211b
Silver abacae
Silver 100 fafafa
Silver 300 d4d4d4
Silver 500 abacae
Silver 700 7e8087
Silver 900 555761
Slate 485a6c
Slate 100 95a3ab
Slate 300 667885
Slate 500 485a6c
Slate 700 273445
Slate 900 0e141f
黑色 333333
Black 100 666666
Black 300 4d4d4d
Black 500 333333
Black 700 1a1a1a
Black 900 000000

字型

For web and print, we use Inter for headings and body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We invite third-party developers creating products for elementary OS to adopt certain elements of the elementary brand for consistency:

  • 色彩
  • 字型
  • 語音/聲調

但是我們為了避免用戶混淆LOGO,我們做一些限制和標識的使用:

  • You are encouraged to say that your app or service is “designed for elementary OS,” but do not use the elementary name or marks as part of the name of your company, application, product, or service—or in any logo you create.

  • Only use the elementary name or marks to refer to elementary, Inc. or its products (i.e. elementary OS).

Community

Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:

elementary Community Logo with color elementary Community Logo in black

This helps establish the product as part of the overall community while reducing confusion that can arise from using the elementary, Inc. logomark.

Hardware Distributors

As long as our software carries the elementary branding, the experience must be consistent—whether the OS was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the open source terms of the software’s licensing; however, the above branding and trademarks may only be redistributed under one or more of the following conditions:

  1. The software remains substantially unchanged; including default apps, stylesheet and iconography, etc., or

  2. Software modifications are approved by elementary, Inc.

Drivers and hardware enablement are of course acceptable. We understand that distributor branding (i.e. default wallpapers) can be important for distributors, so these modifications will typically be approved. If in doubt, email [email protected] for clarification or direction.

If you’re unable or unwilling to follow the elementary, Inc. trademark redistribution terms, removing our trademarks from the OS is simple and straightforward:

  1. Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.

  2. Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.

  3. Remove or replace the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

For more information about OEMs and hardware distributors, see our information for OEMs.

商品

We do not authorize our branding (including our name or brand marks) to be used on third-party merchandise without explicit written approval.

Assets & More Info

在 GitHub 上 Fork 我們的專案

有關商標的使用,或了解品牌和商標的信息,請發送電子郵件至 [email protected].