品牌

The elementary brand is unique: technically it belongs to elementary LLC., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

名字

The word "elementary" refers to and is a trademark of elementary LLC. elementary is always lower-case, even when beginning sentences such as this. It is also used along with product names (i.e. "elementary OS") to refer to a specific product of elementary.

品牌標示

elementary owns two marks: the "elementary" logotype and the "e" logomark. Both are considered trademarks and represent elementary—the company—and its products.

兩者在使用的時候請記住以下要點:

標誌

elementary 的標誌

The logotype is to be used when space allows to refer to elementary the company. It can be used before a product name to refer to a specific product of elementary.

The logotype should always be used under the following guidelines:

LOGO

elementary 的標誌

The "e" logomark is to be used to refer to elementary the company when space is constrained or a square ratio is required.

色彩

elementary employs the use of color combined with our name and marks to establish our brand. We use the following palette:

藍莓
3892e0
草莓
da4d45
柳橙
f37329
香蕉
fbd25d
檸檬
93d844
葡萄
8a4ebf
白色
ffffff
黑色
333333

字型

For web and print, we use Raleway for headings and Open Sans for body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We encourage third party developers creating products for elementary OS to adopt certain elements of the elementary brand to achieve consistency:

  • 色彩
  • 字型
  • 語音/聲調

但是我們為了避免用戶混淆LOGO,我們做一些限制和標識的使用:

  • You are encouraged to say that your app or service is designed for elementary OS, but please don't use the elementary name or marks as part of the name of your company, application, product, service, or in any logo you create.
  • 只使用elementary的名稱或標誌來指代基本LLC。或其產品 (i.e. elementary OS)。

Community

Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:

elementary Community Logo with color elementary Community Logo in black

This helps establish the product as part of the overall elementary community while reducing confusion that can arise from using the main logomark.

商品

請勿使用我們的標誌(包括您的姓名或品牌)作為商業用途。

資源 & 更多訊息

在 GitHub 上 Fork 我們的專案

有關商標的使用,或了解品牌和商標的信息,請發送電子郵件至 [email protected].