The elementary brand is unique: technically it belongs to elementary LLC., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.
The word "elementary" refers to and is a trademark of elementary LLC. elementary is always lower-case, even when beginning sentences such as this. It is also used along with product names (i.e. "elementary OS") to refer to a specific product of elementary.
elementary owns two marks: the "elementary" logotype and the "e" logomark. Both are considered trademarks and represent elementary—the company—and its products.
Both should be used with the following in mind:
The logotype is to be used when space allows to refer to elementary the company. It can be used before a product name to refer to a specific product of elementary.
The logotype should always be used under the following guidelines:
The "e" logomark is to be used to refer to elementary the company when space is constrained or a square ratio is required.
elementary employs the use of color combined with our name and marks to establish our brand. We use the following palette:
For web and print, we use Raleway for headings and Open Sans for body copy. For code blocks, we use Roboto Mono.
We encourage third party developers creating products for elementary OS to adopt certain elements of the elementary brand to achieve consistency:
However, to avoid user confusion, we do restrict the usage of the elementary name and marks:
Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:
This helps establish the product as part of the overall elementary community while reducing confusion that can arise from using the main logomark.
We do not typically allow our branding (including our name or brand marks) to be used on third-party merchandise.
For further information regarding the use of the elementary name, branding, and trademarks, please email firstname.lastname@example.org.