Марка

Марката elementry е уникална: технически тя принадлежи на elementry LLC., компанията, която ръководи и подкрепя разработването на продуктите на elementry. Ние обаче имаме страхотна общност и не искаме да се замесваме прекалено много с легални изисквания и технически подробности. Затова имаме написани някакви насоки, чрез които по-лесно да се разбере как и къде марката elementry трябва да бъде използвана.

Име

The word "elementary" refers to and is a trademark of elementary LLC. elementary is always lower-case, even when beginning sentences such as this. It is also used along with product names (i.e. "elementary OS") to refer to a specific product of elementary.

Brand Marks

elementary owns two marks: the "elementary" logotype and the "e" logomark. Both are considered trademarks and represent elementary—the company—and its products.

Both should be used with the following in mind:

Logotype

elementary Logotype

The logotype is to be used when space allows to refer to elementary the company. It can be used before a product name to refer to a specific product of elementary.

The logotype should always be used under the following guidelines:

Logomark

elementary Logomark

The "e" logomark is to be used to refer to elementary the company when space is constrained or a square ratio is required.

Цвят

elementary employs the use of color combined with our name and marks to establish our brand. We use the following palette:

Боровинка
3892e0
Ягода
da4d45
Портокал
f37329
Банан
fbd25d
Лимон
93d844
Грозде
8a4ebf
Бяло
ffffff
Черно
333333

Шрифтове

For web and print, we use Raleway for headings and Open Sans for body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We encourage third party developers creating products for elementary OS to adopt certain elements of the elementary brand to achieve consistency:

  • Цвят
  • Шрифтове
  • Voice/tone

However, to avoid user confusion, we do restrict the usage of the elementary name and marks:

  • You are encouraged to say that your app or service is designed for elementary OS, but please don't use the elementary name or marks as part of the name of your company, application, product, service, or in any logo you create.
  • Only use the elementary name or marks to refer to elementary LLC. or its products (i.e. elementary OS).

Community

Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:

elementary Community Logo with color elementary Community Logo in black

This helps establish the product as part of the overall elementary community while reducing confusion that can arise from using the main logomark.

Hardware Distributors

We want to ensure that as long as our software carries the elementary branding, the experience will be consistent whether it was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the terms of the software’s licensing. However, our brand marks may only be redistributed under one or more of the following conditions:

  1. The software remains unchanged, including pre-installed applications, stylesheets and iconography, configuration files, etc., or
  2. The modifications are approved in writing by elementary.

We understand that including drivers, hardware enablement, and distributor branding is important for distributors, so these modifications will almost always be approved by elementary. If in doubt, please email [email protected] for clarification or direction.

If you’re unable or unwilling to follow these trademark redistribution terms, removing elementary’s trademarks from the OS should be simple and straightforward:

  1. Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.
  2. Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.
  3. Remove the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

Стоки

Обикновено не позволяваме нашият бранд (име или лого) да бъдат използвани на продукти от трети страни.

Assets & More Info

Изтеглете от GitHub

За допълнителна информация относно използването на името elementary и запазените марки, моля изпратете имейл на [email protected].