Merk

Die elementary-merk is uniek: tegnies behoort dit aan elementary LLC., die maatskappy wat die ontwikkeling van elementary-produkte lei en ondersteun. Dog, ons het ’n wonderlike gemeenskap en wil nie aanstellerig wees met wetlike vereistes en formaliteite nie. As sulks het ons ’n aantal riglyne geskryf sodat dit maklik verstaanbaar is wanneer en hoe om die elementary-merk te gebruik.

Naam

Die woord “elementary” verwys na en is ’n handelsmerk van elementary LLC. elementary is altyd in kleinletters, selfs aan die begin van ’n sin soos hierdie. Dit word ook gebruik met produkname (bv. “elementary OS”) in verwysing na ’n spesifieke produk van elementary.

Brand Marks

elementary owns two marks: the "elementary" logotype and the "e" logomark. Both are considered trademarks and represent elementary—the company—and its products.

Both should be used with the following in mind:

Logotype

elementary Logotype

The logotype is to be used when space allows to refer to elementary the company. It can be used before a product name to refer to a specific product of elementary.

The logotype should always be used under the following guidelines:

Logomark

elementary Logomark

The "e" logomark is to be used to refer to elementary the company when space is constrained or a square ratio is required.

Kleur

elementary employs the use of color combined with our name and marks to establish our brand. We use the following palette:

Bosbessie
3892e0
Aarbei
da4d45
Lemoen
f37329
Piesang
fbd25d
Lemmetjie
93d844
Druif
8a4ebf
Wit
ffffff
Swart
333333

Fonts

For web and print, we use Raleway for headings and Open Sans for body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We encourage third party developers creating products for elementary OS to adopt certain elements of the elementary brand to achieve consistency:

  • Kleur
  • Fonts
  • Voice/tone

However, to avoid user confusion, we do restrict the usage of the elementary name and marks:

  • You are encouraged to say that your app or service is designed for elementary OS, but please don't use the elementary name or marks as part of the name of your company, application, product, service, or in any logo you create.
  • Only use the elementary name or marks to refer to elementary LLC. or its products (i.e. elementary OS).

Gemeenskap

Gemeenskapsprodukte (werwe, ondersteuningsklubs, ens.) word aangemoedig om die elementary-gemeenskapslogo te gebruik:

elementary-gemeenskapslogo met kleur elementary-gemeenskapslogo in swart

This helps establish the product as part of the overall elementary community while reducing confusion that can arise from using the main logomark.

Hardware Distributors

We want to ensure that as long as our software carries the elementary branding, the experience will be consistent whether it was downloaded from our website or pre-installed on a hardware product.

The software components of elementary OS may be modified and redistributed according to the terms of the software’s licensing. However, our brand marks may only be redistributed under one or more of the following conditions:

  1. The software remains unchanged, including pre-installed applications, stylesheets and iconography, configuration files, etc., or
  2. The modifications are approved in writing by elementary.

We understand that including drivers, hardware enablement, and distributor branding is important for distributors, so these modifications will almost always be approved by elementary. If in doubt, please email [email protected] for clarification or direction.

If you’re unable or unwilling to follow these trademark redistribution terms, removing elementary’s trademarks from the OS should be simple and straightforward:

  1. Modify the DISTRIB_DESCRIPTION line in the file /etc/lsb-release to exclude our trademarks.
  2. Replace the iconography such that the icon distributor-logo present in /usr/share/icons/elementary/places/ in each of the provided sizes does not appear in the OS.
  3. Remove the packages plymouth-theme-elementary and plymouth-theme-elementary-text.

Merchandise

We do not typically allow our branding (including our name or brand marks) to be used on third-party merchandise.

Assets & More Info

Laai af op GitHub

For further information regarding the use of the elementary name, branding, and trademarks, please email [email protected].