Бренд

The elementary brand is unique: technically it belongs to elementary LLC., the company that guides and supports development of elementary products. However, we have a great community and don’t want to be too overbearing with legal requirements and technicalities. As such, we have written up some guidelines to make it easier to understand when and how the elementary brand should be used.

Име

The word "elementary" refers to and is a trademark of elementary LLC. elementary is always lower-case, even when beginning sentences such as this. It is also used along with product names (i.e. "elementary OS") to refer to a specific product of elementary.

Марка бренда

elementary owns two marks: the "elementary" logotype and the "e" logomark. Both are considered trademarks and represent elementary—the company—and its products.

Both should be used with the following in mind:

Logotype

elementary Logotype

The logotype is to be used when space allows to refer to elementary the company. It can be used before a product name to refer to a specific product of elementary.

The logotype should always be used under the following guidelines:

Logomark

elementary Logomark

The "e" logomark is to be used to refer to elementary the company when space is constrained or a square ratio is required.

Боја

elementary employs the use of color combined with our name and marks to establish our brand. We use the following palette:

Боровница
3892e0
Јагода
da4d45
Наранџа
f37329
Банана
fbd25d
Лимета
93d844
Грожђе
8a4ebf
Бело
ffffff
Црно
333333

Фонтови

For web and print, we use Raleway for headings and Open Sans for body copy. For code blocks, we use Roboto Mono.

Third Parties & Community

We encourage third party developers creating products for elementary OS to adopt certain elements of the elementary brand to achieve consistency:

  • Боја
  • Фонтови
  • Глас/тон

However, to avoid user confusion, we do restrict the usage of the elementary name and marks:

  • You are encouraged to say that your app or service is designed for elementary OS, but please don't use the elementary name or marks as part of the name of your company, application, product, service, or in any logo you create.
  • Користите само основно име или марку када спомињете elementary LLC. или њихове производе (т.ј. elementary OS)

Community

Community products (sites, fan clubs, etc.) are encouraged to use the elementary Community logo:

elementary Community Logo with color elementary Community Logo in black

This helps establish the product as part of the overall elementary community while reducing confusion that can arise from using the main logomark.

Merchandise

We do not typically allow our branding (including our name or brand marks) to be used on third-party merchandise.

Assets & More Info

Преузмите на Гитхуб

For further information regarding the use of the elementary name, branding, and trademarks, please email [email protected].